This position is responsible to meet targets on Application Download, Electronic Direct Mail (EDM) membership and customer acquisition and retention.

Key Responsibilities:

This position is in charge of Application & Electronic Direct Mail (EDM) push message strategy.

Have Proven Analytical Skills:

• Understand and provide insights on customer behavior on website, application, and overall ecommerce business and translate to impactful CRM campaigns.
• Review product and client satisfaction and recommend action points based on data and business strategy.
• Monitor website sessions, new customer ratio, return on ad, bounce rate, app download acquisitions.

Campaign Creation:

• Utilize marketing platform tools and create well-defined customer audiences that would drive traffic to site and create customer loyalty.
• Must be able to create content for App Push and EDM through impactful copywriting.
• Must be able to deliver App Push Content through automated Marketing Tools on a precise and timely manner.
• Must be able to deliver quality EDM Content output and manage Partner Agencies.

Cross-Channel Support:

• Monitor progress coupon distribution, management, and analyze results for reporting related to customer loyalty.
• Create and collaborate with Marketing new Activities – App Download Campaign, EDM Campaign
• Regularly communicate with Product team for hero items, asset sourcing, and action points to contribute to overall Company.

Key Qualifications

• Excellent communication skills and attention to detail
• Strong leadership and interpersonal skills
• Proven organizational, analytical and decision-making abilities
• Has customer service mindset
• Technical knowledge on website and application management, data driven, analytical and
• Bachelor’s Degree holder of any discipline.
• At least 3 years related experience
• Must have Copywriting experience

Please refer to job description.