Function:

Independent Contractor for Responsibilities Including But Not Limited to: Market and

Demographic Research and Testing, Marketing Strategy, Strategy Execution, Marketing Budget

Preparation, Marketing Budget Management, Marketing Related Asset Management, External Communications, Brand

Management, Platform Management.

Term:

Six (6) months, with a review for renewal at the fourth (4th) month of the engagement.

Work Hours:

40 hours per week, including

3 days working from home (WFH).

2 days of fieldwork (no set location)

Company: Agricultural Food Products

Responsibilities

Digital Marketing Strategy & Execution

The strategist will develop and execute a data-driven digital marketing strategy focused

on organic content (70%) and paid campaigns (30%). Consultant will create a roadmap to increase

brand awareness, drive traffic to the website and Lazada, and improve conversions. This includes

content marketing, social media, SEO, email marketing, and paid advertising. Consultant will

track performance metrics, optimize campaigns, and adjust the strategy based on data insights

to ensure a steady growth in engagement, traffic, and sales. Consultant must balance storytelling

with performance marketing to maintain authenticity while driving measurable results.

Social Media Management & Engagement

Consultant will oversee all Instagram, Facebook, and other social media activities,

ensuring a strong brand presence. This includes content creation, scheduling, and community

engagement to increase follower growth and maintain a 6-8% engagement rate. Consultant will

develop storytelling strategies to improve organic reach and drive traffic to the website and

Lazada page. Consultant will also implement A/B testing on posts, hashtags, and captions to

identify the most effective engagement tactics. Consistency in posting, responding to comments,

and fostering customer interactions will be key to building an active and loyal online community.

Paid Advertising & ROAS Optimization

The strategist will manage Facebook, Instagram, and Google Ads campaigns to drive

targeted traffic while maintaining a 3x return on ad spend (ROAS) based on revenue. This includes budget

allocation, audience targeting, ad creative development, A/B testing, and performance

monitoring. Consultant will ensure ads complement organic marketing efforts, using retargeting

to convert website visitors into buyers. Regular performance reports will be created, tracking

cost-per-click (CPC), click-through rates (CTR), and conversion rates to optimize spending. Their

goal is to achieve a balance between cost-efficiency and sales volume without over-reliance on

paid traffic.

Website & Lazada Conversion Optimization

The strategist will ensure the website and Lazada store are optimized for conversion,

achieving a 8-10% sales conversion rate from visitors. This includes A/B testing landing pages,

refining product descriptions, improving imagery, and streamlining the checkout process.

Consultant will analyze visitor behavior using Google Analytics, heatmaps, and customer

feedback to reduce bounce rates and enhance the customer journey. On Lazada, Consultant will

optimize SEO, product ranking, and promotional strategies to increase visibility and sales. Their

focus will be on minimizing friction in the buying process and maximizing order value (AOV target:

PhP1,000+).

Email Marketing & Retention Strategy

Consultant will execute email marketing campaigns that nurture leads, encourage repeat

purchases, and drive customer loyalty. This includes setting up automated welcome sequences,

abandoned cart emails, and re-engagement campaigns. The strategist will monitor email list

growth (+20-30% per month), open rates (target: 30%+), and click-through rates (target: 5-7%)

to measure effectiveness. Consultant will develop engaging periodic newsletters featuring

educational content, special promotions, and community updates. The goal is to use email

marketing as a primary tool for customer retention, driving at least 20-30% of revenue from

emails within six months.

Influencer & Partnership Management

The strategist will identify and collaborate with micro-influencers, food bloggers, and

health-conscious communities to increase brand awareness and generate user-generated

content (UGC). Consultant will develop influencer outreach strategies, negotiate partnerships,

and track ROI on influencer campaigns. The goal is to achieve at least 10-20 UGC posts per month

and increase brand mentions organically. Consultant will also explore collaborations with

complementary brands (e.g., fitness studios, organic grocers) for cross-promotions. Success will

be measured by the engagement and traffic generated from influencer content and the impact

on organic reach and sales.

Data Analysis & Performance Tracking

The strategist will regularly analyze and report on marketing performance across all

channels, ensuring that all efforts contribute to hitting key targets (e.g., 15,000 total visitors

across website, Instagram, and Lazada in 90 days). Consultant will use Google Analytics, Facebook

Business Manager, Shopify/WooCommerce reports, and Lazada Seller Dashboard to track trends

in traffic, conversions, and customer behavior. Consultant will provide actionable insights to

optimize content, ad spend, and customer acquisition strategies. Their ability to interpret data

and refine marketing tactics will be crucial to meeting both short-term and long-term goals.

Budget Management & Cost Optimization

The strategist will plan and allocate the marketing budget effectively, ensuring all

expenses contribute to growth. Consultant will maintain cost discipline on ad spend, influencer

partnerships, and content production, keeping the Customer Acquisition Cost (CAC) below 25%

of AOV. By continuously refining organic growth strategies, Consultant will aim to reduce reliance

on paid traffic over time. Consultant will present budget reports and projections, ensuring all

investments are aligned with company growth objectives and adjusted based on performance

data.

Scaling & Long-Term Strategy Development

Beyond the first 90 days, the strategist will develop a roadmap for scaling the brand by

increasing traffic, improving conversion rates, and exploring new growth opportunities (e.g.,

marketplaces, subscription models, B2B partnerships). Consultant will analyze Customer Lifetime

Value (LTV), optimize retention strategies, and introduce upsell/cross-sell opportunities. Success

in this role means setting up systems for sustainable revenue growth, automation of key

marketing processes, and maximizing marketing ROI.

Documentation of Strategy, Results, and Processes

The strategist will be responsible for documenting all marketing strategies, performance

results, and key processes to ensure continuity, scalability, and knowledge retention within the

company. This includes maintaining detailed records of campaign strategies, ad performance,

organic growth tactics, email marketing insights, and customer engagement strategies.

Consultant will create reports, playbooks, and SOPs (Standard Operating Procedures) for future

marketing hires and team members. Regular reports on KPIs, budget allocation, and conversion

rates will be presented to leadership. Proper documentation ensures strategies can be replicated,

refined, and scaled effectively as the company grows.

Please refer to job description.