Position: Digital Marketing Specialist - Work from Home

Company: The Men’s Cave (IG: @themenscave) | themenscave.sg

Location: Remote || Work from Home

Schedule: Monday - Friday || 9:30 am - 6:30 pm (SGT)

Employment Type: Full-Time

We're Hiring!

Join The Men's Cave, a leader in the games room industry, and be part of a team that creates unforgettable experiences! We’re hiring a Digital Marketing Specialist – Work from Home who’s passionate about advertising strategy & execution, digital analytics & reporting, SEO & organic growth, content creation, and Google and Meta Ads optimization.

Enjoy the flexibility of a remote work setup or work-from-home arrangement in a company that values growth and promotes collaboration, wherever you are.

About the Role

The Digital Marketing Specialist – Work from Home role is to plan, execute, and optimize digital marketing campaigns across Google Ads, Meta, and SEO channels to increase qualified traffic, boost conversions, and maximize return on ad spend (ROAS) in alignment with overall business growth and digital marketing strategy.

The ideal candidate excels in managing digital campaigns and analytics while building and enhancing brand visibility and driving engagement and conversions—all in a fully remote, 100% work-from-home setup that provides flexibility and autonomy to deliver outstanding digital marketing results from anywhere.

Key Responsibilities:

• Advertising Strategy & Execution: Conceptualize and execute full-funnel digital marketing campaigns across Google Ads (Search, Display, YouTube) and Meta platforms (Facebook, Instagram), creating targeted awareness, consideration, and remarketing campaigns aligned with brand messaging and the customer journey.
• Budget Management & Optimization: Manage digital ad budgets and allocate spend across Google Ads and Meta campaigns to maximize efficiency, while tracking key performance metrics such as CTR, CPA, and ROAS to optimize and refine digital marketing performance for consistent results.
• Digital Analytics & Reporting: Build dashboards and performance reports to turn campaign data into actionable insights, identifying underperforming segments and implementing creative and targeting optimizations to improve overall campaign performance.
• SEO & Organic Growth Collaboration: Collaborate with the Content Specialist to develop and implement an integrated organic SEO strategy, ensuring all content is optimized for target keywords, internal linking, and technical SEO best practices, while monitoring organic traffic, search rankings, and search visibility to inform broader marketing strategy.
• Continuous Learning & Innovation: Stay updated on emerging ad formats, algorithm changes, and automation tools, while experimenting new acquisition channels such as YouTube Shorts, TikTok Ads, and Performance Max campaigns to enhance overall digital marketing performance.

Skills:

• Digital marketing strategy
• Search Engine Optimization (SEO)
• Google Ads and Meta Ads Campaign Management
• Average to excellent communication skills (both verbal and written in English)

Requirements:

• Bachelor’s degree in Digital Marketing or other related field
• With 1-2 years of experience in Digital Marketing or other relevant role
• Proven experience running paid campaigns across Google & Meta
• Deep understanding of SEO and organic growth
• Must be familiar with Google & Meta Ads and Google Analytics

Why Join Us?

• Work remotely with a supportive team.
• Incentives will be added to the base pay after successful probation.
• Take ownership and directly impact team culture.
• Long-term role with a clear development path for remote employees.

Ready to level up your career? Apply today!