DESCRIPTION

As a Digital Marketing Specialist who will focus on Email Marketing campaigns, you’ll play a key role in executing email marketing strategies for a portfolio of 15–20 growing clients. You'll work closely with each client’s assigned Marketing Strategist to fulfill campaign objectives, optimize performance, and align with business goals. You'll also collaborate with a cross-functional team of marketing professionals—experts in paid media, content, design, social, and more—assigned to each client by service line to ensure a cohesive and results-driven approach. In addition to campaign execution, you’ll help manage content schedules and performance reporting.

Your clients will be diversified and represent many consumer and business industries. The firm executes broadly online, so it's best if you are an early adopter of online trends and best practices and know-how to translate, articulate, and communicate to clients.

While we are an interdependent culture, you'll also be expected to move fast with little supervision. But you'll always have teamwork. We won't expect you to "have the answer" each and every time. We will rely on you to execute the right processes to get the best answers and resources. We absolutely practice the proven fact that "three people make a genius.”

Our culture is strongly collaborative and kind. The successful candidate must contribute to the culture and meet these criteria.

MAIN RESPONSIBILITIES:

• Develop and execute email marketing campaigns in alignment with client goals and broader digital strategies.
• Manage a portfolio of 15–20 client accounts, each with unique campaign objectives and branding.
• Write, build, and test emails (including promotional, newsletter, and nurture campaigns) using tools like Mailchimp, HubSpot, ActiveCampaign, Klaviyo, Constant Contact, or similar platforms.
• *
**Other sales/lead organization tools such as Pipedrive are a plus!
• Implement automation workflows, segmentation, and dynamic content to personalize user experiences.
• Monitor campaign performance, interpreting KPIs such as open rates, CTR, and conversion rates using AgencyAnalytics, WhatConverts, and Google Analytics.
• Conduct A/B tests to optimize subject lines, content, visuals, and send times.
• Ensure brand consistency and compliance with email regulations (CAN-SPAM, GDPR, etc.).
• Collaborate with designers, strategists, and content creators to produce effective and visually compelling campaigns.
• Contribute to building and evolving RSM’s internal email marketing offerings, packages, and sales enablement materials.
• Support client sales goals by aligning email efforts with inbound and outbound marketing strategies.
• Maintain clean email databases and monitor deliverability, reputation, and inbox placement.
• Educate and present campaign data to clients confidently and professionally.
• Stay ahead of trends and innovations in email design, automation, and analytics.

KEY REQUIREMENTS:

• 3–5 years of hands-on experience managing email campaigns and setting up automated email nurture sequences using platforms like ActiveCampaign, Mailchimp, HubSpot, Klaviyo, Drip, etc.
• Proven ability to execute and manage 10–15 client campaigns simultaneously.
• Proficiency in email segmentation, personalization, and list hygiene.
• Strong understanding of digital marketing principles and inbound lead generation.
• Experience interpreting campaign metrics and making data-driven optimizations.
• Ability to explain campaign performance through AgencyAnalytics and WhatConverts dashboards.
• Excellent copywriting and editing skills for email content and subject lines.
• Working knowledge of HTML/CSS for email template customization (a plus).
• Familiarity with Google Suite, CRM tools, and basic content management systems.
• Experience working with cross-functional teams and being client-facing in meetings and communications.
• Strong organizational, project management, and analytical skills.
• Creative mindset with a strong eye for detail and continuous improvement.
• Professional presentation and communication skills suitable for direct client interaction.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Excellent written and verbal communication skills.
• Analytical and strategic thinker with a proactive attitude.
• Proven track record of measurable results through email campaigns.
• Familiarity with trends and compliance in email marketing and automation.

Please refer to job description.