Paid Media Strategy & Execution:

• Plan, execute, and optimize ad campaigns across Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms.
• Manage budgets and track performance to meet ROAS and CPA targets.
• Align messaging and creative strategy with client objectives, coordinating with internal teams.
• Set up and monitor conversion tracking via Google Tag Manager and GA4.
• Utilize AI tools for ad copywriting, A/B testing, and competitor analysis.

Channel Ownership

• Lead digital channel strategies from initial planning to performance reporting.
• Define KPIs, prioritize tasks, and build campaign roadmaps.
• Collaborate cross-functionally to ensure smooth execution and refine strategies based on insights.
• Stay updated on digital marketing trends, tools, and best practices to introduce innovative ideas.

Organic Social & SEO

• Support organic social strategy and editorial planning.
• Apply SEO techniques, including keyword targeting and technical audits.
• Use tools like Google Search Console and BrightEdge to identify optimization opportunities
• Experiment with AI tools for social media content scheduling and performance tracking.

• 5+ years in digital marketing with a focus on content and paid media.
• Proven ability to plan, launch, and scale ad campaigns on Google, Meta, Linkedin, and Youtube.
• Strong storytelling and copywriting tailored to diverse brand voices.
• Proficiency with tools like GA4, Google Ads, Meta Suite, Google Tag Manager, and Looker Studio.
• Competent in UTM management, tracking setups, and creating dashboards.
• Experience using ChatGPT, SurferSEO, Jasper, and WordPress; bonus for Webflow, Shopify, HTML/CSS knowledge.
• Content Marketing: Strong background in blog writing, case studies, on-page SEO, keyword research, and content monitoring. Currently using AI tools would be a huge bonus here.
• Paid Media: Hands-on experience within platforms, specifically focused on B2B lead generation—not just driving impressions or clicks, but generating qualified leads. Ideally, they’ve managed campaigns with clearly defined performance goals (e.g., number of leads generated).