The Media Buyer is responsible for planning, launching, and optimizing paid media campaigns

across digital and traditional platforms. This role involves campaign setup,

performance tracking, budget management, and close collaboration with creative

and marketing teams to ensure the effectiveness of advertising initiatives.

Key Responsibilities

• Develop, launch, and optimize paid media campaigns from scratch, including A/B testing of ad creatives, ad sets, and audience segments.  
• Coordinate with cross-functional teams to gather ad content assets, and copy.     
• Monitor campaign performance using key metrics, regularly implement optimizations, and provide actionable recommendations.  
• Identify issues or successes based on client KPIs and reportinsights regularly.    
• Develop and maintain reporting templates for daily, weekly, andmonthly performance analysis.
• Create advanced reports using Excel, Google Sheets, and other tools with formulas, charts, and pivot tables, and present reports during client meetings.
• Implementing targeting, bidding, and placement strategies to maximize ROI and achieve campaign goals.
• Work with the creatives team to produce compelling ad materials and test new creative variations.
• Stay current on media trends, ad policies, and platform updates to ensure campaign compliance and efficiency.
• Support the exploration and testing of new advertising channels and strategies.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or any related field
• At least 3 years of experience in media buying, certifications are a plus      
• Strong analytical skills and ability to interpret data to guide decisions  
• Experience in budget management and media planning   
• Proficiency in reporting tools such as Excel, Google Sheets, Brandwatch, among others
• Excellent attention to detail and organizational skills
• Effective communicator and collaborator