Responsibilities

• Plan, manage, and optimize advertising campaigns for overseas markets (e.g., Latin America), including media-buying strategy development, campaign execution, and performance optimization.
• Operate and manage advertising accounts across multiple platforms, including Facebook (Meta), Google Ads, TikTok, Unity Ads, AppLovin, Vungle, DSPs, and other relevant channels.
• Oversee audience targeting, budget allocation, and daily campaign performance monitoring to ensure efficient spend and optimal results.
• Analyze key advertising performance metrics across channels, leverage multi-attribution tools, and provide data-driven insights and recommendations to improve user acquisition efficiency and return on investment (ROI).
• Research advertising creatives within the financial and gaming sectors and develop related creative concepts and scripting.
• Conduct continuous monitoring and competitive analysis of global competitors’ advertising activities to inform optimization strategies and creative direction.
• Collaborate closely with internal teams, including design, product, and analytics, to align campaign execution with business objectives.

Qualifications

• A minimum of 2 years of relevant experience in digital advertising, preferably within the gaming industry.
• Proven hands-on experience managing major global advertising platforms, including Google, Meta (Facebook), TikTok, X (formerly Twitter), and other channels for both mobile app and web-based campaigns.
• Strong understanding of creative strategies for gaming advertisements and the ability to work effectively with design teams to deliver high-performing creatives.
• Excellent analytical skills with the ability to interpret data, identify trends, and develop actionable optimization plans.
• Strong communication and cross-functional collaboration skills, with the ability to independently prepare reports and present clear, strategic recommendations.