Job Title: Technical Content Writer – B2B Accounting & Finance

Reports to: Growth Marketing Manager

Department: Marketing and Communications

Location: PH Mandaluyong

Work Setup: Hybrid, Full Time

Overview

We are looking for a curious, trainable, and results-driven Technical Content Writer to join our marketing team. In this role, you will play a vital part in building compelling B2B content that educates, engages, and drives conversion across our digital channels. If you're a writer who thrives in a fast-paced, knowledge-rich environment and who enjoys turning complex financial topics into clear, actionable insights then we’d love to meet you.

As our Technical Content Writer, you will be responsible for researching and developing high-quality content around accounting, bookkeeping, tax, and compliance topics relevant to our audiences in the Philippines, US, and APAC. Your content will support marketing campaigns, sales enablement, SEO, and thought leadership across blogs, landing pages, emails, and more.

At CloudCFO, we believe in empowering our team through continuous training and development. You’ll work directly with our accountants, marketers, and growth team to sharpen your skills and build a solid foundation in B2B content strategy.

Why work for CloudCfo?

• Team - Professional, dynamic and collaborative
• Competitive packages - Experience and qualifications are rewarded
• Flexible working options - We are output focused
• Autonomous working – We trust our people
• Learning and Development – Experienced leaders providing expert guidance
• Progression opportunities - No bureaucracy here as we are invested in your growth
• Cloud accounting – Work with the most innovative online tools
• Healthcare coverage - We care about our employees

Who We Are

CloudCFO is a leading accounting and financial advisory firm dedicated to helping ambitious businesses achieve their goals by providing clarity and boosting efficiency. To empower business leaders worldwide, our team of 120+ professionals rely on our proprietary technology, cloud accounting solutions, efficient processes and artificial intelligence.

Join the Future of Accounting Services!

Responsibilities

• Content Creation: Write engaging, accurate, and well-structured content tailored for startup founders, CFOs, and decision-makers in the B2B finance space.
• Research & Strategy: Collaborate with internal finance experts to transform technical information into reader-friendly articles, case studies, whitepapers, and sales content.
• SEO Optimization: Apply on-page SEO techniques (e.g. keyword placement, meta tags, internal linking) to improve content visibility and rankings.
• Ad Copywriting: Assist in writing short-form, high-converting copy for paid search (Google Ads) campaigns targeting CEOs, founders and startup/SMEs decision-makers.
• Editorial Process: Work within the content calendar, hitting deadlines and maintaining consistency in tone and quality across all outputs.
• Repurposing: Adapt core content into different formats for emails, social media posts (LinkedIn), lead magnets, and ad landing pages.
• Industry Monitoring: Stay updated on trends in accounting, fintech, compliance, and startup ecosystems across PH, US, and APAC.
• Collaboration: Coordinate with thel Marketing team, and subject matter experts to ensure content is accurate and aligned with business goals.

Key Attributes

• Customer Centric: You write with the audience in mind—addressing real questions and business concerns with clarity and confidence.
• Clear Communicator: You simplify complex topics and maintain a professional, trustworthy tone.
• Technology-driven: You’re comfortable using modern tools to create, edit, and optimize content efficiently.
• Accountable: You manage your deadlines and take pride in delivering quality work that aligns with business objectives.
• Growth mindset: You value feedback, actively seek learning opportunities, and are committed to continuous improvement.
• Collaborative teamwork: You work well across functions, and you’re open to input from both creative and technical team members.

Qualifications:

• 1-2+ years of writing experience in a B2B or technical content role
• Strong writing and editing skills with fluency in English (spoken and written)
• Demonstrated ability to understand and explain complex topics (finance, business, compliance, etc.)
• Experience writing for blogs, whitepapers, or marketing campaigns
• Familiarity with SEO best practices and keyword tools (e.g. Ahrefs, SEMrush, Moz)
• Amenable to work on a hybrid set up (3x a week onsite during probationary period)

Preferred but Not Required:

• Prior experience in accounting, finance, or tech industries
• Background in journalism, communications, or business
• Experience writing ad copy for Google Ads (Search) or paid campaigns
• Competency in CMS platforms (e.g., WordPress), Google Docs, and collaboration tools
• Ability to repurpose content into formats like LinkedIn posts or landing page copy
• Exposure to regional business practices across the Philippines, US, or APAC

To Proceed:

Please fill out the Initial Screening Sheet : Technical Content Writer

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Please refer to job description.