Product PR Lead

• Define, develop, and track key strategies and KPIs which underpin the company’s business targets.

• Develop a communications plan including strategy, goals, budget, and tactics for total product marketing.

• Develop media strategy seeking high-level placements and collaborations in print, broadcast, and online media.

• Design an influencer marketing plans based on communication objectives of each campaign/product.

• Maintain a keen understanding of industry trends affecting the brand and make appropriate recommendations regarding communication strategy surrounding them.

Implementation

• Plan different types of public relations activities: creative and traditional initiatives depending on the need of the campaign.

• Create content plan and schedule for press releases, byline articles and keynote presentations, and ensure alignment to brand tone and manner.

• Select and lock-in KOLs fit to the brand, business objectives, target market, and communications plan.

• Monitor, analyze, and communicate PR results per campaign, quarterly, per season, and yearly.

• Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.

Relations

• Leverage existing media relationships and cultivate new contacts within business and industry media and influencers.

• Manage major media inquiries and interview requests.

• Build relationships with thought leaders to grow industry awareness.

Requirements and skills

• Proven working experience in public relations, influencer marketing, and other similar fields.

• Proven track record designing and executing successful public relations campaigns at both a local and national level.

• Exceptional writing and editing skills.

• Solid experience with social media including blogs, Facebook, Twitter, etc.

• Event planning and implementing experience.

• Strong relationships with both local and national business and industry media outlets and influencers.

• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.

• BA/MA degree in Public Relations, Marketing, Advertising, Communications, or a related discipline.

Please refer to job description.