Thinking IT Holding is a dynamic, fast-growing startup at the forefront of the Digital Marketing field and online entertainment industry. We're currently fueling two exciting sweepstakes gaming projects. Our specialty lies in developing engaging marketing experiences that resonate with users across global markets. As we rapidly expand, we're seeking a proactive and detail-oriented Meta Ads Specialist to lead our ambitious growth.

• Campaign Strategy & Execution: Develop, implement, and manage highly effective paid advertising campaigns primarily across Meta platforms (Facebook, Instagram, Audience Network), with a strong focus on performance marketing goals such as user acquisition, engagement, and retention.
• Audience Targeting & Segmentation: Conduct in-depth audience research and segmentation to identify and target high-value users, leveraging various Meta targeting options including custom audiences, lookalike audiences, and detailed targeting.
• Budget Management & Optimization: Manage and optimize significant Meta Ads budgets to achieve maximum ROI and meet key performance indicators (KPIs) like CPA, ROAS, and LTV. Continuously monitor campaign performance and adjust bids, budgets, and targeting as needed.
• Ad Creative & Copy Collaboration: Work closely with design and content teams to develop compelling ad creatives and write persuasive ad copy that resonates with target audiences and drives conversion. A/B test ad variations to optimize performance.
• Conversion Tracking & Attribution: Ensure accurate implementation and debugging of Meta Pixel and other tracking events (e.g., in Google Tag Manager) for precise conversion tracking, attribution, and retargeting efforts.
• Performance Analysis & Reporting: Analyze detailed campaign performance data, provide actionable insights, and generate regular reports for stakeholders. Identify trends, opportunities, and areas for strategic improvement.
• Market & Competitor Insights: Stay updated on Meta Ads best practices, platform changes, industry trends, and competitor strategies within the iGaming, SaaS, and US Sweepstakes Casinos sectors.
• Compliance & Regulations: Ensure all Meta advertising activities adhere to Meta's advertising policies and relevant industry regulations, especially those pertinent to iGaming and sweepstakes in the US market.

• Experience: 2-4 years of hands-on, direct experience managing Meta Ads campaigns for performance marketing. Proven track record of managing and scaling Meta Ads budgets.
• Direct experience within the iGaming, US Sweepstakes Casino, and/or SaaS industries is a strong advantage and highly preferred.
• Familiarity with marketing in the social casino segment is a plus.
• Platform Expertise: In-depth knowledge and hands-on proficiency with Meta Ads Manager, Facebook Business Manager, and Meta Pixel implementation/troubleshooting.
• Analytical Skills: Strong analytical abilities with a data-driven approach to campaign optimization. You should be comfortable interpreting performance metrics (CPA, ROAS, CTR, CVR, etc.) and translating them into actionable strategies.
• Communication: Excellent written and verbal communication skills in professional-level English, essential for ad copy, reporting, and team collaboration.
• Technical Aptitude: Experience with conversion tracking setup, including event configuration and debugging in tools like Google Tag Manager.
• Detail-Oriented: A meticulous approach to campaign setup, tracking, and reporting.
• Self-Starter: Proactive, organized, and capable of working independently in a remote, fast-paced environment.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.

What We Offer

• Competitive monthly salary, commensurate with experience.
• Performance-based monthly bonuses that reward your achievements.
• A fully remote position, offering flexibility and work-life balance.
• The exciting opportunity to work on high-growth iGaming, SaaS, and sweepstakes projects across multiple regions.
• Freedom to implement your SEO strategies with full support and resources from management.
• A performance-based, entrepreneurial culture where your skills and ideas truly matter and make a significant impact.