Role: Instagram Designer & Visual Content Strategist (Luxury Brands)

We are looking for an Instagram Designer & Visual Content Strategist to work with our agency client in the luxury interior design space.

Project Background

Our client, Design Nu, is rebuilding its entire digital presence after a previously commissioned website was retained by a former designer and could not be recovered.

As part of the brand rebuild, Instagram will also be elevated and relaunched.

Current website:

The new Instagram direction must align with the upgraded website positioning.

Scope of Work

• Audit existing Instagram presence

• Develop new bio structure

• Define content pillars

• Create a 9-grid launch strategy

• Design branded reel cover templates

• Design highlight covers

• Create Canva-based post templates

• Ensure alignment with website and landing page funnels

• Support traffic flow from Instagram to website

This role requires strong luxury aesthetic judgment.

Ideal Candidate

• Minimum 3–5 years experience in Instagram branding/design

• Portfolio in luxury, architecture, or interior brands preferred

• Highly skilled in Canva Pro

• Strong understanding of visual hierarchy

• Understands engagement and conversion flow

• Able to design cohesive premium grids

Portfolio Requirements

Please submit:

• 3 Instagram accounts you designed or managed

• Reel cover samples

• Post template samples

• Brief explanation of your strategy

Rate

Please indicate your expected hourly rate in your application.