1. Responsible for developing and implementing the overall SEO strategy to enhance the natural ranking of the company's website on search engines like Google.

2. Conduct in-depth analysis of SEO data and website traffic, identify optimization opportunities, and propose specific improvement measures.

3. Regularly perform SEO audits of the website, identify technical SEO issues, and collaborate with the technical team to resolve these issues.

4. Improve the website's organic search performance through keyword research, content optimization, and link-building strategies.

5. Monitor and analyze industry trends, stay updated on the latest SEO technologies and Google algorithm updates, and adjust optimization strategies accordingly.

6. Develop and execute effective content marketing strategies to ensure page content aligns with SEO best practices, increasing visibility and click-through rates.

7. Work closely with teams in advertising, content editing, development, and design to ensure consistency of the SEO strategy across all channels.

8. Provide regular SEO reports to evaluate the effectiveness of SEO activities, optimize KPI metrics, and support the achievement of the company's marketing goals.