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**Job Description:**

1. **SEO Infrastructure:**
Responsible for the management and maintenance of the company's website, optimizing site structure and code to enhance website authority and increase visibility and traffic on Google search engine;

2. **Keyword Ranking Optimization:**
Monitor/analyze/evaluate website keywords, uncover high-value long-tail keywords, and establish keyword ranking optimization strategies;

3. **Internal and External Link Optimization:**
Optimize internal links, external links, and partnerships, and expand cooperation on friendly links;

4. **Phase Reporting:**
Based on the results of phased optimization monitoring and research, generate periodic data reports and propose subsequent optimization plans;

5. **Competitor Tracking:**
Regularly track and monitor competitor traffic and conduct data analysis, analyze and summarize competitor SEO behaviors, and develop corresponding executable optimization strategies.

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*Job Requirements:**

1. Over three years of experience in SEO/SEM, with preference given to those proficient in real case studies and data;
2. Expertise in overseas search engine (Google) ranking mechanisms and familiarity with common SEO optimization tools;
3. Understanding of search engine algorithms and content development logic;
4. Possess certain technical capabilities to collaborate with the development team for optimization;
5. Strong data-oriented mindset, skilled in data metrics analysis and problem tracking, with good teamwork awareness and strong execution ability.