1. Responsible for the overall planning and design of UGC and community/forum product directions, defining product forms and functional pathways;

2. Conduct in-depth research on user behaviors related to content creation, interaction, and consumption, and design incentive mechanisms and content circulation models;

3. Continuously iterate and optimize product experiences based on business needs and user feedback, including modules for posting, commenting, topics, reporting, and recommendations;

4. Collaborate with operations, content, security, and other teams to develop content ecosystem strategies, promoting user engagement and content quality enhancement;

5. Track product data, establish a key performance indicator system, and drive product iterations based on data analysis;

6. Stay informed about industry trends, continuously research mainstream community platforms (such as Xiaohongshu, Zhihu, Douban, Tieba, etc.), and provide insights and strategic recommendations.