Job Responsibilities:

1. Lead online and offline activities, advertising campaigns, and social media marketing to enhance the exposure and influence of the company's products in overseas markets. Plan and oversee the production of marketing materials, while supporting offline promotions, including but not limited to large-scale exhibitions, product launches, and other events.
2. Coordinate marketing activities: Organize and implement marketing campaigns in overseas markets by coordinating internal resources and external partners, including exhibitions, conferences, seminars, etc., to expand overseas business.
3. Utilize social media platforms such as Facebook, YouTube, Twitter, Instagram, and TikTok to stay on top of trends, collaborate with KOLs (Key Opinion Leaders) for product promotion, share product links, increase platform traffic, and follow up with core media and KOLs.
4. Expand community networks or fan group resources, leveraging fan communities to strengthen brand awareness and increase user engagement.
5. Manage official social media accounts, creating and publishing content for official channels, including but not limited to articles, themed activities, and other forms of content.

Job Requirements:

1. Bachelor's degree or higher in Marketing or a related field, with at least 1 year of integrated marketing experience targeting the North American market. Familiarity with the North American market is essential, and studying or working experience in North America is a plus. Experience in exchanges or crypto projects is preferred.
2. English proficiency: Fluent spoken English and the ability to use English proficiently in the workplace.
3. Strong market planning and execution skills, with the ability to develop effective marketing strategies and promotional plans, and to effectively execute and monitor the implementation of marketing activities.
4. Strong data analysis and logical thinking skills, with proficiency in using data analysis tools such as Excel and SPSS to conduct in-depth analysis of market data and provide effective marketing recommendations.
5. Excellent teamwork and communication skills, with the ability to effectively coordinate internal departments and external partners to ensure the smooth progress of projects. Capable of working in a multitasking, cross-functional, and highly dynamic environment.