ABOUT PURE FORM VENTURES, INC. 

Pure Form is a leading provider of high-quality food supplements dedicated to promoting health and wellness through clean formulations, honest science, and thoughtful design. 

Our mission extends beyond physical health — we aim to build a company where people thrive as much as the brand does. We believe that when our team grows in purpose, creativity, and balance, the brand naturally flourishes. 

ROLE OVERVIEW 

We’re looking for a Brand & Content Strategist to lead the planning, execution, and optimization of Pure Form’s content across META platforms (Instagram, Facebook) and TikTok. This role focuses on building clear, consistent content systems that translate brand strategy, wellness shown.

You’ll work closely with the Brand Communications Manager, designers, creators, and marketing teams to ensure every post, campaign, and launch is intentional, on-brand, and aligned with business goals. This is a strategic yet hands-on role for someone who enjoys shaping direction while staying close to execution.

KEY RESPONSIBILITIES 

1. Content Strategy & Planning

• Develop monthly and campaign-based content strategies for META and TikTok aligned with brand goals and product priorities
• Own the social content calendar, ensuring consistent storytelling across lifestyle, education, product, and community pillars
• Translate wellness trends, seasonal moments, and product benefits into engaging content themes
• Plan content around launches, promotions, partnerships, and brand initiatives
• Align content direction with overall brand voice and positioning

2. Social Media & Campaign Execution

• Guide daily content output across platforms based on approved strategy and calendar
• Work closely with design and creative teams to execute visuals, videos, and campaign assets
• Ensure captions, hooks, and storytelling align with Pure Form’s tone and messaging
• Support major launches and campaigns with cohesive content rollouts
• Stay ahead of platform trends to keep content fresh, relevant, and high-performing

3. Performance Optimization & Insights

• Track content performance across reach, engagement, growth, and conversion metrics
• Identify high-performing formats, themes, and storytelling approaches
• Use analytics to continuously refine content strategy and posting cadence
• Benchmark successful campaigns and replicate winning content formulas
• Present monthly content insights and recommendations

4. Event Content as Brand Experience

• Lead content planning and storytelling for brand events, product launches, wellness activations, and partnerships
• Develop event-specific content calendars covering pre-event hype, live coverage, and post-event storytelling
• Define content themes, formats, and hooks for events (Reels, TikToks, Stories, Lives, recap videos)
• Turn every Pure Form event into a high-impact content moment that builds brand love and visibility
• Create signature event storytelling formats that audiences recognize and anticipate
• Leverage events to fuel weeks of content across platforms

5. Creator & UGC Content Direction (Strategy-Side)

• Collaborate with Affiliate and PR Leads to align UGC with content goals
• Provide content briefs and storytelling direction for creators and campaigns
• Identify opportunities to amplify high-performing UGC across brand channels
• Ensure creator content supports brand consistency and campaign messaging

WHO YOU ARE 

You bring structure, strategic thinking, and cultural awareness to brand storytelling and content execution.

• You have 3+ years of experience in content strategy, social media planning, or digital marketing.
• You understand TikTok and META platforms, including trends, algorithms, and performance drivers.
• You balance creative storytelling with strategic planning and clear goals.
• You’re confident in managing content calendars, campaigns, and timelines end to end.
• You use data to guide decisions and continuously improve content performance.
• You collaborate well with designers, creators, and cross-functional teams.
• You’re genuinely interested in wellness, lifestyle branding, and building meaningful digital presence.

WHAT YOU’LL LOVE ABOUT WORKING HERE 

• You’ll shape how Pure Form shows up daily across social and digital platforms.
• A role that balances strategic ownership with hands-on execution.
• Close collaboration with Brand, Marketing, and Design teams.
• An environment that values clarity, consistency, and thoughtful storytelling.
• A leadership team that believes in progress, not perfection — and supports your growth as you grow the brand.
• A company that truly lives its philosophy: Supplement Progress — in our people, our systems, and our way of work.