We are seeking a skilled and analytical Performance Marketing Associate to join our dynamic marketing team!

The ideal candidate will be responsible for optimizing our digital marketing efforts and driving measurable results. The Performance Marketing Associate will analyze campaign performance, identify growth opportunities, and provide data-driven insights to enhance overall marketing strategy. If you have a passion for data analysis, marketing optimization, and a keen eye for detail, we'd love to hear from you!

What you'll be doing

• Become a Digital Marketing Maverick: Analyze campaign performance across channel like Google, identify growth opportunities, and craft data-driven strategies to elevate our marketing game.
• Unleash the Power of Data: Transform complex data into actionable insights, translating findings into clear recommendations for campaign optimization.
• A/B Testing Champion: Plan and execute A/B tests to refine ad creatives, landing pages, and other campaign elements for maximum impact.
• Data Storytelling Master: Generate compelling reports that showcase campaign performance and provide strategic direction for continuous improvement.
• Collaborative Powerhouse: Work hand-in-hand with cross-functional teams to ensure marketing strategies align with overall company goals.
• Stay Ahead of the Curve: Be passionate about learning industry best practices and staying updated on the latest performance marketing trends.
• Campaign Setup & Execution: Create, manage, and optimize automated marketing campaigns across Email (EDM), SMS, and Push Notification channels using marketing automation platforms.
• Segmentation & Targeting: Develop customer segmentation strategies to ensure personalized and relevant messaging for different audience segments.
• Content Coordination: Work closely with the content and design teams to ensure all campaign materials (emails, SMS, and push messages) are aligned with brand guidelines and marketing objectives.
• Workflow Automation: Set up and optimize workflows for lead nurturing, customer onboarding, abandoned cart reminders, and other automated marketing campaigns.
• Compliance: Ensure all campaigns comply with relevant regulations, including CAN-SPAM, GDPR, and other data privacy laws.
• Cross-functional Collaboration: Collaborate with other relevant departments to align messaging and timing of campaigns with business objectives.
• Platform Management: Maintain and troubleshoot the marketing automation platforms, ensuring smooth campaign execution and data integration with other systems (e.g., CRM, customer data platform).
• Other tasks that may be assigned to fulfil the duties above.

What you need

• Bachelor's degree in Marketing, Mathematics, Statistics, or Data Science (or a passion for these fields and demonstrably strong skills).
• Analytical genius with the ability to extract clear insights from complex data.
• Numbers whiz with Excel proficiency.
• Meticulous mind for detail and a knack for organization.
• Proactive, resourceful, and a natural go-getter.
• Strong work ethic and a drive for excellence.
• Relationship builder with excellent teamwork skills.
• Thrives in a fast-paced, dynamic environment.
• Fresh graduates with a data-driven mindset are highly encouraged to apply!

About FlowerStore Group

FlowerStore Group, with operations in the Philippines, Vietnam, Thailand, and Singapore is the biggest gifting e-commerce company in Southeast Asia. Founded in 2018 in the Philippines, FlowerStore has provided thousands of customers with a wide range of products across many different categories, from flower bouquets to personalized products, cakes, gourmet products, plush toys, preserved flowers, plants, and other gift ideas.

What We Offer

• Join a Growth Mission: Be part of a team making a real difference in the gifting industry.
• Fuel Your Potential: Experience continuous learning through comprehensive training and collaborative knowledge sharing.
• Learn from the Best: Gain direct guidance and communication with FlowerStore.ph's leadership team.
• Young & Dynamic Culture: Collaborate with a talented and energetic team

Job Types: Full-time, Fresh graduate

Benefits:

• Flexible schedule
• Promotion to permanent employee

Experience:

• Google Ads: 1 year (Required)

Language:

• English (Required)