• Strategizes and recommends the use of celebrity endorsers / mega influencers which are aligned with the branding direction of the bank and its segments, in order to create brand differentiation and salience through the endorser’s community and star power
• Conducts and coordinates talent briefings, technical and pre-production meetings together with endorser team, agency and IMC in relation to endorser’s activities
• Actively manages endorser team partnership to provide a working relationship that is focused on collaboration, mutual benefit and optimization
• Identifies opportunities for endorser use
• Monitors and manages the negotiated values and consumed jobs related to the endorsement contracts, events costings, and sponsorships, in coordination with IMC and SPCs
• Monitors endorser’s marketing, communications and business performance against the campaign’s intended goals; and recommends next steps
• Manages the A&P and OPEX budget for Endorsement Management.
• Ensures compliance with all Risk Guidelines in line with Talent Contracts, Engagement, Payments, and Documentation
• Manages all Internal and External relations, professionalizing ways of working with proper documentation of Project Requirements, Agreements, Approvals, Activity Timelines, Delivery Dates, and Project Close-outs
• Optimizes the Endorser Management Processes through maximizing data gathering tools, improved ways of working and more efficient processes
• Takes on special projects that will support the Brand Strategies of the bank
  
  

• Bachelor’s Degree in Business, Communications, Marketing or any related course
• At least 4 years of experience in Mass Communications / Influencer Management / Celebrity Management
• Experience in Endorser Management or Talent Management
• Strategic thinking in using celebrities and influencers
• Sufficient Project management, with includes budget management and monitoring
• Integrated marketing communications
• Aware of latest trends

Please refer to job description.