• Founded in November 2019, EmpowerU, Inc. has rapidly evolved from its origins within a leading global brand's tele-service support group to become a standalone entity renowned for its exceptional service delivery. Our organization is driven by a culture that emphasizes resilience, excellence, and a strong sense of community. We prioritize the well-being and professional development of our team members, treating each one as a valued internal client. This approach ensures excellence in service delivery and fosters meaningful relationships with all stakeholders.

Core Values:

• EmpowerU, Inc. is anchored in four fundamental values, known as the 4Cs:
• Care, Communication, Camaraderie, and Commitment. These principles guide our interactions with clients and among team members, ensuring a cohesive and supportive work environment. 
• Care: Our dedication to exceeding client and stakeholder expectations is paramount.
• Communication: We maintain transparent and continuous communication to provide exceptional support.
• Camaraderie: We foster a culture of inclusivity and unity, making our workplace feel like a second home.
• Commitment: Our unwavering pursuit of excellence defines our approach to every task.

Role Overview

• We're on the hunt for a Global Marketing Director who thrives at the intersection of strategy, creativity, and execution. This is not your typical marketing role—this is a high-ownership position for someone who can lead from the front, build powerful global campaigns, and drive measurable growth.

• You will be responsible for planning, executing, and optimising marketing campaigns to fill both live in-person seminars and virtual trading events. This role requires direct response marketing expertise—someone who understands how to generate measurable ROI from event campaigns.

• The ideal candidate will have strong project management skills, be highly organised, and be able to coordinate multiple teams and suppliers to deliver high-quality, profitable events.

Key Responsibilities

1.      Event Marketing Strategy & Execution:

• Develop and execute marketing campaigns to fill live in-person seminars and virtual webinars.
• Leverage Go High Level and Salesforce for CRM, marketing automation, and lead management.
• Ensure campaigns are optimised for conversion, using direct response marketing principles
• Oversee and execute integrated marketing campaigns with strong focus on Sales Marketing

2.      Team & Supplier Coordination:

• Manage and align ad buyers, videographers, content specialists, speakers, slide designers, and other stakeholders.
• Ensure all marketing deliverables (ads, videos, graphics, copy) are delivered on time.
• Oversee copywriting—either creating, editing, or guiding copy (leveraging AI tools like ChatGPT where applicable).

3.      Campaign Scheduling & Prioritisation:

• Maintain and manage a busy calendar of events, prioritising campaigns that deliver the best ROI.
• Monitor campaign timelines and budgets, ensuring resources are allocated effectively.

4.      Performance Monitoring & Reporting:

• Collaborate with the sales manager to monitor event attendance, sales conversion rates, and profitability.
• Adjust marketing strategies in real-time based on campaign performance data.

5.      Communication:

• Act as the central point of contact between all parties involved in event production and promotion.
• Ensure everyone understands timelines, deliverables, and performance expectations.

6.      Social Media Marketing Leadership/ Online Reputation Management

• Manage and optimize the company’s social media channels, ensuring content is on brand, relevant, and resonates with target audiences across different regions.
• Oversee the creation of engaging content, including posts, ads, and video for social media platforms.
• Analyze social media performance using platforms like NapoleonCat to assess engagement, brand sentiment, and growth metrics.
• Lead initiatives to monitor and enhance the company’s online reputation on key review sites such as Trustpilot, Google Reviews

• Minimum 5 years of proven experience in a senior marketing role (Director or VP level), ideally in a global, matrixed environment
• Strong background in sales marketing, with demonstrated success supporting sales teams and driving revenue
• Proven experience in direct response marketing, preferably in event-based marketing (seminars, conferences, webinars).
• Strong Go High Level and Salesforce skills.
• Demonstrated success in filling live in-person events and virtual webinars.
• Excellent copywriting and copy-editing skills (or proven experience managing copywriters).
• Strong organisational skills with experience managing multiple projects and deadlines.
• Ability to work collaboratively with ad buyers, creatives, sales teams, and external agencies.
• Data-driven mindset—comfortable with metrics, KPIs, and ROI reporting.
• Exceptional communication and stakeholder management skills.
• High attention to detail and ability to work in a fast-paced environment.
• Strategic thinker with hands-on ability to execute and pivot fast
• Experience in fast-paced industries (FinTech, SaaS, Startups a plus)
• Passion for innovation, data-driven decision making, and continuous learning
• Willingness to work across various shift patterns, including nights, weekends, and public holidays to support global client demands.
• Thrives in high-pressure environments, adapts quickly, and performs at peak levels under tight deadlines
• Reliable internet connection (minimum 20 Mbps) and a backup internet provider are required.
• Work-from-home setup with a quiet, professional environment.
• Preferably residing within Metro Manila for logistical convenience and potential in-person engagements if needed.

Desirable Skills

• Experience in the financial education, trading, or investing sector.
• Understanding of funnels and automated marketing campaigns.
• Familiarity with webinar platforms and event registration systems.
• Creative problem-solving and the ability to pivot quickly when needed.