- Market Strategy Development and Execution: Fully responsible for the market strategy planning and execution of the company's digital currency contract products, ensuring that market activities closely align with the overall company goals to enhance brand influence and market share.

- Brand Building and Market Positioning: Lead the company's brand development and positioning, ensuring that the brand possesses uniqueness and recognition in the digital currency market, thereby enhancing brand value and user identification.

- Marketing Campaign Planning and Execution: Independently plan and execute online and offline marketing activities, including brand promotion, user growth, and community operations, ensuring effective execution of all activities and timely optimization of strategies based on market feedback.

- Advertising Strategy and Execution: Develop and implement precise advertising strategies, optimizing the performance of various advertising channels (such as social platforms, search engines, and partner media). Enhance brand exposure, user acquisition efficiency, and market conversion rates through effective advertising placements.

- Resource Integration and Partnership Expansion: Leverage extensive industry connections to establish and maintain long-term cooperative relationships with communities, media, and KOLs in various regions, promoting the achievement of brand and market objectives.

- Data Analysis and Optimization: Utilize data analysis tools (such as Google Analytics, CRM systems, etc.) to analyze the effectiveness of market activities, optimizing advertising placements, community activities, and other strategies to improve the market return on investment.

- Cross-departmental Collaboration and Leadership: Work closely with product, technology, sales, and other teams to drive the execution of market strategies, ensuring efficient cross-departmental collaboration and facilitating the smooth progress of projects.

- Profound industry insight: A deep understanding of the digital currency contract market, capable of accurately grasping market trends, competitive landscape, technological innovations, and user demands, providing high-value insights and recommendations for the company's strategy.

- Brand building capability: Excellent experience in brand development, able to formulate and implement unique and effective brand promotion strategies based on the market environment and target user groups, ensuring the brand stands out in a highly competitive market.

- At least five years of market experience: A minimum of 5 years of market promotion experience in the digital currency, fintech, or related industries, including at least 2 years of experience working in centralized exchanges, capable of understanding and addressing the market demands and challenges of centralized exchanges.

- Successful promotion cases: Able to provide specific successful cases that demonstrate quantifiable performance growth through marketing activities, brand building, or advertising campaigns, such as user growth, increased trading volume, and brand exposure.

- Outstanding advertising experience: Possesses excellent advertising strategy experience, proficient in advertising channels such as social media, Google Ads, and KOL collaborations, able to effectively enhance advertising conversion rates and ROI, ensuring maximization of market investment.

- Data-driven optimization capability: Proficient in data analysis, capable of analyzing market activity effectiveness through various data tools, continuously optimizing advertising effectiveness, activity strategies, etc., to improve overall market efficiency.

- Cross-department collaboration and communication skills: Able to efficiently collaborate with technical, product, sales, and other teams to drive the execution of cross-departmental projects, ensuring the smooth implementation of market strategies.

Bonus points:

- Successfully led and established a marketing team, driving projects from concept to execution;

- Possesses international marketing promotion experience, able to adjust market strategies based on differing regional policies, cultures, and user behaviors;

- Has good relationships with key partners such as KOLs, communities, and media, can effectively integrate resources to enhance market competitiveness.

Compensation:

- Salary structure: Base salary + incentives. Negotiable based on experience and capability. This position reports to the CEO/COO.