Growth Marketing Specialist

LBANK

$2.6-4K[Monthly]
Remote3-5 Yrs ExpBachelorFull-time
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Remote Details

Open CountryWorldwide

Language RequirementsChinese

Job Description

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Description

  • User Growth Execution
  • Collaborate to formulate and implement user growth strategies, including but not limited to onboarding new users, conversion, and incentive activities, to enhance the utilization of fiat channels.
  • Event Planning and Execution
  • Assist in planning and executing operations activities related to fiat currency, such as cashback on first deposits, transaction incentives, and referral commissions, while tracking effectiveness and optimizing.
  • Data Tracking and Analysis
  • Regularly collect and organize data related to user growth, assist in analyzing user behavior paths and key metrics (e.g., conversion rate, retention rate, funnel), and produce operational reports.
  • User Engagement and Retention
  • Execute daily operational copywriting and deployment through channels such as email, push notifications, and banners to enhance user activity and retention rates.
  • User Research and Feedback
  • Assist in collecting user feedback, gaining insights into user behavior and needs, and providing recommendations for product optimization and activity design.
  • Cross-Department Collaboration
  • Collaborate with product, marketing, customer service, and other teams to ensure coordinated resources for activities and smooth launch processes.


Requirements

  • Bachelor's degree or above, with a preference for majors in Marketing, Economics, Finance, Statistics, or related fields in the internet sector;
  • Basic understanding of user growth and data-driven operations, with strong learning ability and execution skills;
  • Proficient in basic office tools such as Excel, Google Sheets, and Notion;
  • Good communication skills, teamwork spirit, and self-motivation;
  • Good English reading and writing skills, able to read English product documentation and communicate simply.

Additional Qualifications (Preferred):

Experience in operations or internships related to CEX/payments/wallets;

Familiarity with user growth metrics such as conversion rate, CAC, LTV, and retention rate;

Ability to use data analysis tools such as SQL, Looker, GA, and Amplitude;

Preference for those with experience in managing English-speaking communities and executing global marketing campaigns.

GrowthOperations
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yoko yang

hrLBANK

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Posted on 26 August 2025

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