About the Role

Sunseeker North America, Inc., a leader in innovative landscaping solutions through intelligent robotics and professional-grade outdoor power equipment, is seeking a dynamic and seasoned Director of Sales. This role will lead the strategic expansion into and management of key national retail channels. It is pivotal for developing and executing a robust retail strategy, driving sell-through, and building enduring partnerships with major retailers to solidify our market position.

Key Responsibilities

• Develop and execute a comprehensive retail channel sales strategy targeting major home improvement and retail accounts to achieve revenue, market share, and profitability goals.
• Serve as the primary point of contact and relationship manager for key national accounts, including The Home Depot (THD), Lowe’s, and TTL.
• Lead all aspects of the retail business, including category management, assortment planning, pricing, promotions, and in-store merchandising.
• Negotiate and manage annual joint business plans, terms, and conditions with retail partners.
• Collaborate closely with marketing, supply chain, and product development teams to ensure flawless execution of retail programs and new product launches.
• Analyze sell-through data, market trends, and competitor activity to identify growth opportunities and optimize performance.
• Represent Sunseeker at key retail partner meetings, industry trade shows, and national events.
• Provide accurate sales forecasting and regular performance reports to executive leadership.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.
• 8+ years of progressive sales leadership experience, with at least 5 years in national account management within the OPE, hardware, or consumer goods sector.
• Proven track record of successfully managing and growing business with major retailers such as The Home Depot (THD), Lowe’s, and TTL.
• Deep understanding of retail logistics, including EDI, supply chain management, and vendor performance metrics.
• Strong financial and business acumen with experience in P&L management and trade fund allocation.
• Exceptional negotiation, communication, and presentation skills.
• Ability to travel domestically as required to support key accounts and corporate objectives.

What We Offer

• Competitive compensation package (base salary plus performance-based bonus for full-time; competitive project rate for consulting).
• Comprehensive benefits package for full-time employees, including health, dental, vision, and 401(k).
• The opportunity to shape the retail future of a leading robotics and outdoor power equipment company.
• A dynamic and supportive work environment where contributions are valued and have visible impact.