We are looking for a creative, strategic, and data-driven Digital Marketing Officer to oversee our social media presence across all platforms. The ideal candidate will be responsible for developing and implementing a cohesive social media strategy to increase brand awareness, engagement, and conversions. You will manage content creation, community interaction, performance tracking, and campaign execution.

• Develop and execute social media strategies aligned with marketing goals and brand identity.
• Manage and grow presence across platforms such as Instagram, Facebook, TikTok, and others.
• Create, curate, and schedule high-quality, engaging content (text, images, videos, stories, etc.).
• Monitor social media channels for comments, messages, and trends; engage with followers and respond in a timely manner.
• Analyze performance metrics and generate reports to evaluate campaign success and optimize future strategies.
• Collaborate with marketing, design, PR, and content teams to support promotional campaigns.
• Stay current on social media trends, tools, best practices, and competitor activity.
• Manage paid social media campaigns and budgets (optional depending on role scope).
• Use tools like Meta Business, Hootsuite, Buffer, Sprout Social, or native platforms for scheduling and monitoring.
• Foster a strong online community and brand loyalty through consistent and authentic engagement.

• Proven work experience as a Social Media Manager or similar role.
• In-depth knowledge of social media platforms, trends, algorithms, and analytics tools.
• Strong copywriting, editing, and communication skills.
• Proficiency in design tools like Canva, Adobe Creative Suite, or similar is a plus.
• Ability to analyze data and translate it into actionable insights.
• Creativity, attention to detail, and a passion for storytelling.
• Bachelor's degree in Marketing, Communications, or a related field (preferred).

Nice to Have:

• Experience with influencer marketing or user-generated content campaigns.
• Basic knowledge of SEO and web traffic metrics.
• Familiarity with CMS platforms like WordPress
• Video editing and graphic skills