• Create a Strategic Marketing Plan for Asia Foods based on deep consumer/marketplace insights, right to succeed, field feedback, and economics, ensuring alignment with GM and Commercial Leads:
• Core brand profile/target and extension strategy
• Advertising/communication strategy
• Consumer interaction strategy (grassroots, promotion, sponsorship, presence)
• Packaging and pricing strategy
• A&M strategy: level of support and Push/Pull balance
• In-market success and new market/channel expansion (collaborate with Sales/Commercial)
• Upskill consumer centricity across the team, ensuring an understanding of demand spaces and consumer needs.
  
  

• Develop and deploy regional playbooks to scale up communication, innovation, and activation across PepsiCo Asia Foods markets.
• Lead multi-year strategic planning efforts to drive Asia Foods growth across key markets, with a focus on expanding and deepening our presence in APAC.
• Integrate strategic import and export initiatives into overall portfolio and category strategies, driving both intra- and inter-region market synergies and opportunities.
• Develop and lead initiatives that strengthen Asia Foods’ position through cross-regional market insights and local adaptations.
  
  

• Lead New Product Development (NPD) in close collaboration with R&D, Commercialization, supply chain, and marketing deployment teams.
• Ensure that new product and innovation pipelines are based on deep consumer insights, market demand spaces, and regional consumer needs.
• Partner with the R&D and local marketing teams to bring global products to market that align with local consumer preferences and regulations, ensuring seamless commercialization and deployment across the region.
• Leverage global innovation and best practices to optimize product development and market activation in Asia Foods markets, creating scalable solutions where possible.
• Strengthen the NPD process through effective cross-functional collaboration and drive market-first innovations that align with the evolving consumer demand.
  
  

• Implement the “How Brands Grow & Move People” model across markets, enhancing the team's consumer-centric mindset.
• Drive capability building by raising marketing expertise and know-how within the marketing teams across the OU.
• Coach, develop, and manage the performance and careers of marketing team members, fostering a culture of continuous learning and growth.
  
  

• Partner with consumer and shopper insights teams to identify actionable market trends, consumer insights, and competitive intelligence that drive top-line volume and growth.
• Monitor and assess competitive strategies and market shifts, ensuring agile responses to emerging opportunities and threats.
• Leverage competitive market research to inform tactical responses and support decision-making across the marketing and innovation functions.
  
  

• Own and lead the A&M process in compliance with PepsiCo’s Global Control Standards (GCS), ensuring robust risk assessment and quarterly GCS testing.
• Maintain process documentation that is accurate and complete, ensuring strong control environments within the Marketing function.
• Continuously assess control effectiveness and address any gaps identified in quarterly testing and audits in a timely manner.
  
  

• Bachelor’s degree holder in any relevant field
• 12-15 years of experience in FMCG marketing strategy, category development, and managing a portfolio of brands & leading marketing managers
• Strong understanding of Brand P&L, Promotion strategy and GTM Models
• Strong consumer & creative marketing background with strategic thinking and insights orientation
• Creative appreciation of advertising development awareness / promotional and event experience
• Proven track record in launching new products into emerging markets that have been successful/sustained over time
• Experience with leading teams and working in matrix organizations
  
  

• A strong organization Leader and able to inspire team. Has leadership and influencing skills
• Strategic thinker: Able to see and paint the big picture, set mid and long-term growth plans for the business
• Strong analytical skills: Able to identify and isolate opportunities/issues with action plans in a clear and logical way.
• Strong communication & presentation skills: Able to persuade senior management, distributor, and cross-function team on plan and thinking.
• Ability to manage and prioritize multiple projects
• Flexible, adapts to changes easily
• Sound attention for details without losing focus on big picture
• Ability to work with different people and exert good organization impact with confidence
• Entrepreneurial Mindset
• Positive, self-motivated and a team player

Please refer to job description.