The Channel Sales Officer manages relationships with distributors and resellers to achieve sales targets and expand market reach through strategic partnerships.

Key Responsibilities

• Identify, recruit, and manage channel partners.
• Build and maintain strong distributor and reseller relationships.
• Develop and implement effective channel strategies.
• Provide product training and sales support.
• Monitor performance and ensure compliance.
• Work with the marketing team to create promotions, campaigns, and partner incentives.
• Visit markets regularly to monitor partner activities, competition, and opportunities.
• Prepare and submit sales reports, forecasts, and updates to management.
• Address partner concerns quickly to maintain strong business relationships.