Responsibilities (1) Brand Strategy Development & Execution: Plan and implement the exchange’s overall brand communication strategy to enhance brand awareness and industry influence. (2) Promotional Content Management: Plan and oversee brand promotional content, including copywriting, brand stories, industry insights, and event scripts. (3) Official Channel Management: Manage content operations and updates for the official website, overseas social media platforms, and other channels. (4) Event Planning & Brand Promotion: Organize online and offline brand events such as industry summits, roadshows, exhibitions, and brand days. (5) User Growth & Brand Conversion: Optimize brand communication pathways based on marketing data to improve user conversion rates. (6) Public Sentiment Monitoring: Monitor public opinion and promptly address negative publicity and brand crises. Qualifications (1) Education & Experience: Minimum 2 years of experience in brand operations or marketing communications; experience in finance, blockchain, or exchanges is preferred. (2) Proficient in brand promotion workflows and new media operation models. (3) Excellent copywriting skills and proven ability to execute brand events. (4) Strong data analysis skills and market insight. (5) Familiar with brand communication tools and social media platform regulations. Preferred (1) Proven success in brand promotion campaigns. (2) Familiarity with SEO/SEM, content marketing, and KOL collaboration models.