• Market Analysis: Develop an in-depth understanding of the local market, consumers, key trends and competitor landscape, with a strong grounding on the business environment in which the brands compete in including but not limited to category segments and channels.
• Innovation Strategy: Create a strong brand strategy, including identification of gaps and growth opportunities within the market, clear brand differentiation, well-crafted portfolio and mix, giving the brand both short- and long-term wins. Key output metric for this is the development of the Innovation Strategy, with clear guardrails for the next 12 quarters with key levers of growth and brand superiority.
• Innovation Pipeline Management: Scope and deliver a future fit portfolio in identified white spaces, price pack architecture opportunities and net revenue management opportunities. Landing impactful renovation and innovation projects that support the short-term and long-term growth with a sustained healthy portfolio. Assess portfolio performance regularly and make recommendations for portfolio optimization and rationalization as needed.
• Risk Management and Mitigation: Understand key success factors and obstacles for new product launches/campaigns and –where necessary- fine tune the mix and the strategy accordingly. This includes assessing and mitigating risks of innovations with a clear contingency plan if needed.
• Brand Marketing Campaigns: Craft a robust communication strategy for brand campaigns with winning communications for both brands that directly impact the brand power.
• Financial Management: Manage PNL with clear financial guardrails for innovations and renovations that have a clear impact on the financial growth model.
  
  

Please refer to job description.