We’re seeking a Mid-Level Paid Ads Specialist to take hands-on ownership of our advertising campaigns, with a primary focus on Google Ads and secondary support for Meta (Facebook/Instagram) Ads.

This role is ideal for someone who has solid, real-world experience managing Google Ads end-to-end, can independently optimize campaigns, and understands how paid traffic connects to business outcomes. While Google Ads is the main focus, basic-to-intermediate Meta Ads experience is highly valued.

Key Responsibilities

• Own the setup, management, and ongoing optimization of Google Ads campaigns (Search, Display, Performance Max, YouTube as applicable)
• Optimize keywords, bidding strategies, ad copy, extensions, and budgets to improve ROI
• Monitor and troubleshoot conversion tracking and campaign performance issues
• Analyze performance data and proactively implement optimizations
• Support Meta Ads campaigns (campaign setup, audience refinement, creative testing, and basic scaling)
• Coordinate with internal teams on landing pages, messaging, and offers to improve conversion performance
• Prepare concise performance reports and insights with actionable recommendations

Required Experience & Skills

• 2–4 years of hands-on experience managing Google Ads campaigns
• Strong understanding of Google Ads account structure, bidding strategies, and Quality Score
• Experience managing live budgets and performance targets
• Working knowledge of Meta Ads Manager (not necessarily advanced, but practical)
• Ability to interpret data and make independent optimization decisions
• Strong attention to detail and accountability for results

Nice to Have

• Experience with Google Analytics 4 and/or Google Tag Manager
• Experience running campaigns across multiple accounts or industries
• Basic CRO or landing page optimization experience
• Google Ads certification (or equivalent practical experience)

KPIs & Performance Metrics

• Cost per lead / cost per conversion
• Conversion volume and quality
• CTR and Quality Score improvements
• Budget efficiency and pacing accuracy
• Incremental performance improvements over time



Work Style & Expectations

• Works independently with minimal supervision
• Comfortable owning outcomes, not just tasks
• Proactive in identifying issues and optimization opportunities
• Clear communicator who can explain performance in plain language