Position Summary:

• The Marketing Officer is responsible for developing and executing marketing strategies to promote PCON International Corp.'s ECOBLOC AAC products. This role involves creating campaigns that build brand awareness, generate leads, and support sales initiatives while aligning with the company’s mission to promote sustainable and innovative construction solutions.

Key Responsibilities:

• Develop and implement marketing plans that align with company goals and target audiences in the construction industry.
• Coordinate with the sales team to create promotional materials and campaigns that highlight product benefits and unique selling points.
• Manage the company’s online presence, including website updates, social media platforms, and digital advertising.
• Plan and execute marketing events such as trade shows, product demos, and exhibitions to increase brand visibility.
• Create engaging content for marketing materials including brochures, presentations, email newsletters, and case studies.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Maintain and grow relationships with media, partners, and influencers in the construction and real estate sectors.
• Monitor campaign performance and generate reports on marketing metrics and ROI.
• Support branding initiatives to reinforce PCON's positioning as a provider of sustainable construction solutions.
• Coordinate with graphic designers, content creators, and external agencies when needed.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• At least 2 years of experience in marketing, preferably in construction, manufacturing, or B2B industries.
• Strong communication and interpersonal skills.
• Proficiency in digital marketing tools and social media platforms.
• Creative thinking with attention to detail and ability to manage multiple projects.