The Digital Marketing Executive operates at the core of the marketing team, directly reporting to the Head of Marketing. In this role, the Digital Marketing Executive collaborates closely with cross-functional teams, including sales, product development, content creation, design, and customer service, to maintain a harmonious and efficient branding strategy.

This position supports the brand managers in day-to-day operations and is pivotal in influencing the brand's perception both internally and externally, ensuring alignment of marketing initiatives with corporate objectives. The Senior Marketing Executive also acts as a main liaison between the brand manager and other business units by providing operational support to ensure deliverables are met.



• Implement and monitor daily marketing execution, ensuring alignment with the broader marketing plan and maximizing impact for both internal and external stakeholders.
• Gather and analyze industry reports, market trends, and consumer insights to assess ongoing marketing efforts and identify new growth opportunities.
• Collaborate with sales, product development, and content teams to develop messaging that resonates with target audiences and supports a unified brand narrative.
• Work alongside Brand Managers to create and execute both digital and print marketing campaigns, using innovative strategies to increase reach and engagement.
• Utilize CRM and data analytics tools to evaluate the performance of marketing campaigns, leveraging insights to refine and optimize future marketing strategies.

Qualification

• A Bachelor’s degree in Business Administration, Marketing, or a related field.
• Professional certifications such as Certified Marketing Management Professional (CMMP) or Digital Marketing Pro (from the Digital Marketing Institute) are highly desirable.
• A minimum of 5 years of proven experience in digital marketing management, with a strong track record of delivering successful campaigns.
• Expertise in digital marketing tools and platforms, including Google Analytics, Hootsuite, email marketing software, and Salesforce.
• Exceptional project management skills, with a demonstrated ability to collaborate effectively across teams, manage multiple priorities, and thrive under pressure.
• Strong problem-solving abilities and a passion for creative, strategic thinking to drive marketing initiatives.
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Work Arrangement

• Work Schedule: Monday to Friday, 3PM to 12AM (8AM UK time)
• Work Arrangement: Work from home with occasional visits to the office
• Work Location: Robinsons Zeta Tower, Bridgetowne, Ugong Norte, Quezon City. Office is accessible from Ortigas CBD, Eastwood, C5 Road, and Rizal areas. Building is across Tiendesitas and IPI Pasig.

Please refer to job description.