Performance Marketing Specialist
Fundamental IT Solutions
Job Description
Description
- Launch and manage ad campaigns on Facebook, Google (Search, Display, YouTube), and possibly TikTok
- Analyze performance metrics (CTR, CPA, ROAS, etc.) and optimize campaigns
- Run A/B tests for creatives, audiences, and landing pages
- Work with creatives, product, and data teams to align on goals
- Ensure proper tracking using GA4, Meta Pixel, etc.
- Create reports and share insights
- Stay up to date with trends and platform updates
Requirements
- 2–3+ years in performance marketing (Facebook or Google Ads)
- Strong with data tools (Google Analytics, Ads Manager, Excel/Sheets)
- Familiar with KPIs and budget management (PHP 500K+/mo)
- Experience with pixel/event tracking and attribution tools (e.g., GA4, UTM, MMPs)
- Independent, organized, and detail-oriented
- English fluency required
- Experience with Shopify, TikTok Ads
- Familiarity with MMPs (Appsflyer, Adjust, Branch)
- Worked on global ad campaigns
JOANNA MAY GABATIN
HR ManagerFundamental IT Solutions
Active within three days
Working Location
Unit 1001, 20th Drive, Upper McKinley Rd, Business Park, Taguig, Metro Manila, Philippines
Posted on 05 July 2025
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