Company Background:

Lumora Capital is a newly established investment and lending firm, focused on real estate–backed bridging finance in the ₤50–100 million space. The firm is positioned to serve institutional and professional investors with a disciplined, sophisticated approach to structured property lending.

The brand’s foundations — including a brandbook, visual identity, and placeholder website — are in place. Lumora now requires comprehensive marketing and design support to develop polished, professional, and consistent materials across digital, social, and event touchpoints.

The creative partner will play a critical role in translating Lumora’s brand into a full set of market-ready tools for communication, marketing, and growth.

Objectives:

• Build a cohesive suite of marketing materials that reinforce Lumora’s credibility and market positioning.
• Develop and manage Lumora’s digital presence across the website, LinkedIn, and other relevant channels.
• Create reusable, brand-consistent Google Workspace templates and visual assets.
• Support event marketing planning and execution for UK-based industry participation.
• Implement both SEO and AI-driven visibility enhancement strategies to optimize Lumora’s digital footprint.

Scope of Work / Deliverables

A. Brand & Design System Enhancement

• Review and refine the existing brandbook, ensuring application consistency across print, digital, and social formats.
• Expand the visual identity with secondary elements (data visuals, patterns, or imagery filters) suitable for investment and real estate lending.
• Define an imagery style reflective of Lumora’s market — architecture, scale, urban sophistication, and financial precision.
• Provide a style and usage guide to support internal teams.

B. Templates & Collateral (Google Workspace)

• Google Slides master deck templates:
• Investor presentations
• Lending proposals and portfolio overviews
• Event presentations
• Google Docs templates:
• Investment memos, case studies, and reports
• Proposal and deal summary templates
• Letter and summary document layouts
• Google Sheets:
• Styled tables and charts for client-facing documents
• Branded reporting layouts for returns and performance summaries
• Branded document covers for PDFs and client packs.

C. Digital & Social Media Assets

• LinkedIn company page setup & enhancement:
• Optimized page imagery, banner, and logo
• Custom post templates for firm news, deal announcements, thought leadership, and event promotion
• Launch and awareness campaign assets:
• Visuals and copy for LinkedIn campaigns
• Optional: short-form animation or intro video for brand storytelling
• Ongoing social asset design (for events, updates, insights).

D. Website Expansion

• Build out the placeholder website into a full brochure site (5–7 pages), reflecting Lumora’s positioning as a real estate–backed bridging lender:
• Home – Overview of Lumora’s proposition and differentiators
• About – Team, values, and institutional approach
• Lending Strategy – Structure, scale, and asset types
• Track Record / Case Studies – Example deals or structures
• Insights – For thought leadership and updates
• Contact / Enquiries – Lead form and contact integration
• Ensure SEO-optimized content structure and mobile responsiveness.
• Integrate AI-enhanced SEO tools (e.g., for content optimization, keyword mapping, or search intent modeling).
• Use adaptable CMS platforms such as Webflow, Squarespace, or WordPress, allowing internal edits post-launch.

E. Marketing & Events Support

• Develop an event marketing plan for Lumora’s participation in key UK real estate, lending, and investment conferences.
• Propose Lumora-hosted event concepts (e.g., investor roundtables, market briefings, or partner dinners).
• Create event branding kits (invitations, slides, banners, and printed materials).
• Coordinate or support digital lead capture and post-event content (recaps, insights, or media posts).
• Plan AI-driven marketing automation — e.g., content optimization, scheduling, and campaign performance tracking.

Job Qualifications:

• Based in the Philippines (preferred) with experience working for UK or global financial clients.
• Proven portfolio in finance, real estate, or institutional branding.
• Competence with Google Workspace, Figma, Adobe, and Canva.
• Ability to work with AI-enabled tools for SEO, content, and social optimization.
• Strong understanding of UK financial communication norms and design restraint.
• Capacity to deliver to a high institutional standard with minimal supervision.
• Must use own licensed design and content tools, including access to premium imagery and font libraries.