1. Develop and execute the exchange’s global SEO strategy to increase organic search traffic and conversion rates on the official website and content platforms.

2. Plan, write, and optimize promotional content (News, Blog, Medium, Reddit, exchange announcements, articles, etc.) by leveraging industry trends and hot topics.

3. Conduct keyword research and competitor analysis, optimize existing content, and produce high-quality articles to improve search rankings.

4. Develop and implement backlink building strategies, expanding resources across industry media, forums, communities, and key opinion leaders (KOLs) to enhance brand authority and domain ranking.

5. Utilize SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.) to monitor rankings and traffic, and regularly generate SEO data analysis and optimization reports.

Requirements

1. Bachelor’s degree or above; major in Marketing, Communications, Computer Science, or related fields preferred.

2. Ability to read English websites; English can be used as a working language.

3. Over 3 years of SEO-related work experience with successful global market SEO cases (blockchain/cryptocurrency industry experience preferred).

4. Strong English writing skills with the ability to independently produce English content (blogs, forums, communities).

5. Proficient in using common SEO tools such as website testing tools, site optimization tools, and traffic analysis tools.