Key Responsibilities:

1. Responsible for operating and managing the company’s overseas official social media channels, including but not limited to Facebook, Instagram, TikTok, YouTube, LinkedIn, and email marketing.

2. Plan social media campaigns based on brand positioning and needs; craft creative copy for brand and product promotion, as well as email marketing content.

3. Engage with followers across social media platforms, expand the overseas target audience, and increase follower engagement and brand loyalty.

4. Plan social media content and email marketing campaigns in advance according to marketing strategies; conduct data analysis and summarization for all social media activities, continuously learning and optimizing performance.

Qualifications:

1. Bachelor’s degree or above, with excellent English proficiency in listening, speaking, reading, and writing.

2. At least 1 year of experience in overseas social media operations and email marketing; familiar with major overseas social media platforms; knowledgeable in localized content marketing strategies; possesses good aesthetic sense.

3. Strong English copywriting and expression skills; ability to independently execute content marketing campaigns based on requirements.

4. Able to work under pressure and demonstrate strong team collaboration skills.