Seo Specialist

Location: Remote

Salary Range: 1500 - 2500 USD/month

Work Schedule: Monday to Friday; 9:00 AM – 6:00 PM

NOTE: INDEPENDENT CONTRACTOR POSITION

About the Company:

Sagan represents a growing residential home-services company. The company is focused on increasing local visibility, generating qualified leads, and turning organic search traffic into measurable business growth.

Position Overview:

The SEO Specialist will own the day-to-day work that grows organic visibility and turns local searches into booked jobs.

This is a hands-on execution role focused on website content, on-page and technical SEO, local SEO, link building, Google Business Profile optimization, and content marketing.

The SEO Specialist will work closely with the Marketing Lead and report on the metrics that matter, including local rankings, organic traffic, calls, and form fills.

Key Responsibilities:

• Write, optimize, and publish service pages, city and neighborhood pages, and blog content that ranks and converts.
• Own on-page optimization, including title tags, meta descriptions, headers, internal linking, and image alt text.
• Keep content accurate to services, service areas, and offers, and refresh underperforming pages.
• Improve site structure and technical health, including page speed, mobile usability, crawl errors, indexing, and redirects.
• Manage and optimize Google Business Profile, including posts, photos, services, Q&A, categories, and business information.
• Grow and maintain local citations and directory listings, keeping NAP information consistent.
• Track local pack rankings across target service areas and act on opportunities to improve performance.
• Support review generation and monitor review responses to strengthen local trust signals.
• Build quality, relevant backlinks through outreach, local partnerships, directories, and digital PR.
• Help build and maintain the content calendar around keyword opportunities, seasonality, and high-value services.
• Conduct keyword and competitor research to identify content gaps and opportunities.
• Track and report on rankings, organic traffic, and conversions using Google Analytics 4, Search Console, and rank-tracking tools.
• Connect SEO performance to leads, calls, and revenue where attribution data is available.
• Clearly communicate progress, results, and opportunities to the Marketing Lead.

Qualifications:

• 2–4 years of hands-on SEO experience, ideally with local or home-services businesses.
• Strong on-page and local SEO skills, with a solid working knowledge of technical SEO.
• Proven content writing experience in clear, natural English.
• Working knowledge of Google Business Profile, Google Analytics 4, Search Console, and SEO tools such as Ahrefs, SEMrush, or similar.
• Real experience building quality links through outreach and partnerships rather than spam-based tactics.
• Comfortable working independently, managing priorities, and communicating progress clearly across time zones.
• Fluent written English is required, as this role produces published, customer-facing content.

Nice-to-Haves: 

• Experience with WordPress or a similar CMS platform.
• Familiarity with schema markup, Core Web Vitals, and basic HTML.
• Experience marketing for HVAC, plumbing, electrical, or other trades.
• Experience with service-area or multi-location SEO.

What Success Looks Like:

• Higher local pack and organic rankings for priority services and service areas.
• Growth in organic traffic that turns into calls and booked jobs, not just visits.
• A steady flow of quality content and clean, healthy website pages.
• Clear, consistent reporting that connects SEO work to real business results.