Seo Specialist

Responsibilities

• SEO 
• Conduct keyword research, competitive analysis, and identify growth opportunities.
• Optimize website content, metadata, and on-page elements to improve organic ranking.
• Collaborate with content teams to ensure SEO best practices are implemented in all new content.
• Monitor and analyze SEO performance using tools like Google Search Console, Google Analytics, and SEMrush/Ahrefs.
• Develop and manage link-building strategies and technical SEO improvements.
• Track organic traffic, page performance, and ranking movements to provide actionable insights.
• Google Ads 
• Plan, launch, and optimize Google Search, Display, Shopping, and Video ad campaigns.
• Perform keyword and audience targeting to improve ad relevance and performance.
• Monitor daily campaign performance, including CTR, CPC, Quality Score, and conversions.
• Create and test ad copy, landing pages, and extensions for maximum ROI.
• Manage budgets and adjust bidding strategies to achieve performance goals.
• Generate regular performance reports and provide recommendations for campaign improvements.

Job Requirements

• Proven experience as an SEO Specialist or Google Ads Specialist (2–4 years preferred).
• Strong understanding of keyword research, on-page/off-page SEO, and technical SEO.
• Hands-on experience managing Google Ads campaigns and using Google Ads Editor.
• Familiarity with analytics and SEO/SEM tools (e.g., GA4, Search Console, SEMrush, Ahrefs, Moz).
• Knowledge of HTML/CSS basics (preferred).
• Strong analytical skills and ability to interpret data to drive decision-making.
• Excellent communication and project management skills.
• Google Ads certification(s). (a Plus)
• Experience with conversion rate optimization (CRO) and A/B testing. (a Plus)
• Experience working with eCommerce or lead-generation campaigns. (a Plus)
• Knowledge of remarketing, retargeting, and audience segmentation strategies.