Responsibilities:

1. Develop and execute Google SEO strategies for the company’s overseas website to enhance organic search rankings and visibility for target keywords.

2. Conduct comprehensive keyword research to uncover high-value overseas search opportunities related to blockchain, Web3, and other relevant topics.

3. Optimize website content and collaborate with the content team to produce SEO-friendly original material.

4. Perform technical SEO audits to ensure site architecture, page speed, mobile experience, and code structure adhere to Google’s best practices, and work with the development team to resolve technical issues.

5. Monitor and analyze core metrics such as website traffic, rankings, and click-through rates, and drive optimization strategies based on data insights.

6. Continuously track Google algorithm updates, blockchain industry trends, and competitor activities, and adjust optimization strategies accordingly.

Requirements:

1. Bachelor’s degree or higher in Marketing, Computer Science, or a related field preferred; minimum of 3 years of focused Google SEO experience, with proven success in the blockchain or fintech industry preferred.

2. Deep understanding of Google’s search algorithms, core ranking factors, and the latest search dynamics within the blockchain sector.

3. Proficient in major SEO and data analysis tools with strong analytical and interpretation skills.

4. Basic understanding of blockchain technology and ecosystem with a strong interest in quickly grasping related terminology and concepts.

5. Excellent English reading and writing skills, with the ability to create and optimize content in English.