1. Responsible for developing and executing the overall SEO strategy to enhance the natural ranking of the company website in search engines such as Google.

2. Conduct in-depth analysis of SEO data and website traffic, identify optimization opportunities, and propose specific improvement measures.

3. Regularly perform SEO audits of the website, identify technical SEO issues, and collaborate with the technical team to resolve them.

4. Improve the website's organic search performance through keyword research, content optimization, and backlink building.

5. Monitor and analyze industry trends, stay updated on the latest SEO techniques and Google algorithm updates, and adjust optimization strategies accordingly.

6. Develop and implement effective content marketing strategies to ensure page content adheres to SEO best practices, increasing page visibility and click-through rates.

7. Work closely with teams in advertising, content editing, research and development, and design to ensure consistency of SEO strategy across all channels.

8. Provide regular SEO reports to evaluate the effectiveness of SEO activities, optimize KPI metrics, and support the achievement of the company's marketing goals.