Key Responsibilities

• Plan, create, and manage Meta (Facebook and Instagram) advertising campaigns
• Develop and implement effective paid social strategies aligned with business objectives
• Conduct audience research, targeting, and retargeting setups to maximize performance
• Monitor campaign performance and continuously optimize for KPIs such as ROAS, conversions, and engagement
• Run A/B tests on ad creatives, copy, audiences, and placements to improve results
• Analyze campaign data and provide clear, actionable performance insights and reports
• Collaborate with creative teams to guide ad creatives and messaging direction
• Manage ad budgets efficiently and scale winning campaigns strategical

Requirements

• 3–5+ years of proven experience managing Meta Ads (Facebook & Instagram Ads Manager)
• Strong background in performance marketing / paid social advertising
• Experience in the beauty and/or wellness industry is highly preferred
• Solid understanding of campaign structure, funnels, and conversion optimization
• Experience with audience targeting, lookalikes, and retargeting strategies
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly
• Familiarity with Meta Pixel and conversion tracking is a plus
• Detail-oriented, proactive, and results-driven approach
• Strong communication skills and ability to report performance clearly