About the Role

We are looking for a highly analytical and detail-oriented Virtual Assistant to support the Marketing Executive of a fast-growing global business.

This is a data-first role. Your primary focus will be working with large datasets to uncover insights, support decision-making, and improve how the business leverages its data—particularly within search and customer behavior.

You will also support marketing execution tasks, helping free up the Marketing Executive to focus on high-level strategy and growth.

Key Responsibilities

1. Data Analysis & Insights (Primary Focus)

• Analyze large datasets to identify trends, patterns, and actionable insights
• Work with search and behavioral data (e.g., Algolia) to improve user experience and personalization
• Identify opportunities to improve product visibility and customer engagement
• Present findings in a clear and structured way to support decision-making

2. Email Marketing Execution (Klaviyo)

• Build and manage email campaigns using Klaviyo
• Segment customer lists based on data and behavior
• Assist with short-form copy (product descriptions, email content)
• Track and report campaign performance

3. CMS & Content Management

• Update and manage content on a bespoke CMS (with migration to Shopify planned)
• Ensure accuracy across a large product catalog
• Perform bulk updates while maintaining strong attention to detail

4. Additional Support (Secondary)

• Assist with SEO-related tasks and data mining
• Support ad-hoc marketing and operational tasks

Core Skills (Must-Have)

• Strong data analysis and data manipulation skills
• Excellent attention to detail, especially when handling large datasets
• Strong English communication skills (written and verbal)
• Ability to interpret data and think critically—not just execute tasks

Mindset & Work Style

• Inquisitive – naturally curious and asks thoughtful questions
• Proactive – identifies opportunities and suggests improvements
• Reliable & structured – maintains accuracy and consistency
• Comfortable working in a fast-paced and evolving environment

Nice to Have (Not Required)

• Experience with Klaviyo
• Familiarity with Algolia
• Experience with Shopify or custom CMS platforms
• Basic understanding of SEO or e-commerce workflows

Working Setup

• Schedule: Full-time
• Training:
• Direct guidance from the Marketing Executive
• SOPs will be developed during onboarding
• Access to tool-specific learning resources (e.g., Klaviyo Academy)



Why This Role Matters

This is a high-impact role where your work will directly influence how the business uses data to drive decisions, improve customer experience, and increase performance.

This is also a pilot hire, with strong potential for growth and future opportunities as the business expands.