Key Responsibilities:

Strategic Planning and Execution:

• Oversee the planning and execution of multi-channel marketing campaigns, including digital, traditional, and event-based marketing.
• Work with external agencies, partners, and internal teams to ensure campaigns are delivered on time and within budget.

Brand Management:

• Ensure brand consistency across all marketing materials and communications channels in line with global brand guidelines.

Budget Management:

• Manage the marketing budget for the country, ensuring efficient allocation of resources to maximise impact and return on investment.

Team Leadership and Collaboration:

• Lead, mentor, and develop the country team.

Competitor Analysis:

• Monitor and analyse competitor website and products.