About Company
Back in 2014, Richard redid the backyard for his mother and the patio had a pretty big drop off. He was highly concerned about the fall hazard and decided it was time to install some fencing. Little did he know, this project was going to motivate him to help people who found themselves in need of fencing or railings to stay safer.
Albeit it looked easy initially, it was far from the truth. He went to a local hardware store, only to find metal posts without holes. There were no brackets that could easily be bought to install a top handrail section. He wanted to install a stainless steel cable between the posts so he had to find the right drill bit and source all the accessories online.
Our Mission
To help customers with limited time, resources, and skills to keep their loved ones safe easily.
Our Vision
To make safety available & easy for everyone, young and old, through cost-effective, professional-grade railing, that’s quick to install and easy to extend (modular).
Core Values
KISS - Keep it Simple, Silly
“Everything Should Be Made as Simple as Possible, But Not Simpler” - Albert Einstein
Apart from the handrail being really easy to install, we at CR Handrail let that simplicity trickle into our day-to-day operations as a company. Keeping it simple is something we live by - for you, and for ourselves.
Simplicity in Planning
Simplicity in Processes & Operations
Simplicity in Design
Simplicity for Stakeholders
Purposeful Design to Eliminate Waste
No waste in ship space so the customer gets best price.
Maximum efficiency in packing & logistics to deliver good packaging - on time, and with good planning.
Product includes well thought-out tools to make it easy for the customer to install the handrail fast.
Handrails designed to save time for customers - eliminates need for trips to hardware stores.
Customer doesn’t waste any time trying to figure out how to install the handrail, with good instructions.
Easy to follow and quick FAQs to help the customer resolve issues.
No wasted time for customer support.
Asking as few questions as possible (or no questions with the right resources) to find solutions.
Delighting Stakeholders
We constantly aim towards making our customers, team members, vendors, and factory staff happier working with us.
Customers - after every interaction, right from the first visit, to buying, to contacting support.
Team Members - after a day’s work.
Vendors - after resolving issues with our shipper.
Factories - after coordinating and resolving issues.
Constant Growth & Improvement
‘The Opposite of Growth is Death’
Constant, unending improvement to technology, process, and people to be purposeful and keep delighting stakeholders in a fast-paced, ever-changing world.
What’s the last book read / last podcast listened / last thing we learnt?
How can we further improve our process / system? (constant improvement)
Core question- What has been made more KISS? More purposeful? More delightful?
