Dyll 360 Inc.
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Dyll was named after the initials of its founders who had all worked together for nearly two decades in J. Walter Thompson (Manila), beginning in the late 80s.
Dyll was born in 2004, at about the time when traditional media was beginning to step out of the spotlight as the most potent advertising tool. Consumers had taken control of the conversations around brands, using every opportunity to text, post, or share an opinion about their experience with a product or service—whether above-the-line, below-the-line or online. Making sure a brand had one face, one voice across all media channels had become a greater challenge.
Drawing on the strict strategic-planning discipline its founders had grown up with in JWT, Dyll immediately adopted a strong adherence to integrated marketing communications. Dyll was, and remains, a tight hive. Having defined its role as a think tank and central hub, it launches nationwide 360-degree campaigns despite its small size. As guardian of the key creative concept, Dyll works with various partner agencies, each a specialist in its own right from brand activations to mobile marketing to PR. Dyll provides the core creative idea, executes whichever channel the Client wants it to handle—then coordinates with other partner agencies to deliver the rest.
Of the original founding partners of Dyll, most have retired and are independently flexing their creative muscles in the fine arts of painting and book illustration closer to their hearts.
Renaming the company to Dyll 360 to further underscore its IMC specialization, President and CEO Claire Drueco-Lopez continues to sit at the helm and is Dyll-lighted to be working alongside new partners—who abide by the same strict strategic-thinking discipline dedicated to IMC. These younger spirits have enabled Dyll to branch out into digital advertising with its sister companies, iDyll, and ArmyDyllo for video and content creation.
Dyll believes, you don’t need to be big to think big. Thinking IMC can make any brand buzz louder.
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51 Bayan-Bayanan Ave, Marikina, 1810 Metro Manila, Philippines
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